# Derek LaCrone

> Personal brand and authority site for Derek LaCrone, publisher of The Outlier Brief, a weekly publication on Longevity, Leadership, and Technology for high-agency executives, owners, and builders.

Derek LaCrone is a consultant, author, and workshop facilitator based in the United States. He is the founder of LineageDNA (https://www.lineagereports.com), a modern AI genetics and behavioral science company. He has worked with tech startups, universities, media companies, financial firms, consumer brands, and more than 140 small and regional businesses across the United States, including UC Davis, Best Version Media, Honey Badger, Sensi Media Group, Village Vesl, and Myopolis.

## Who Derek serves

- Small and local businesses that need the two or three workflows that pay for themselves this quarter
- Established enterprises past $50M whose leadership teams need technology translated into shipped workflows
- Tech professionals turning a career of skill into their own company: positioning, sales, operations

## Services

- Sales process and operations: B2B sales process design, tech-and-sales coordination, technology workflows for outbound
- Leadership development: systems and habits for executives leading high-autonomy teams and leaders of leaders
- Technology implementation: identifying the use cases that move the needle and building them into how the team works
- Workshops: custom sessions from 90 minutes on Zoom to multi-day intensives in person, sized to the team's time

## Sections

- [The Outlier Brief](https://dereklacrone.com/brief): Weekly publication archive. Three concepts, one thesis, every Tuesday.
- [About](https://dereklacrone.com/about): Background and bio
- [Consulting](https://dereklacrone.com/consulting): Sales process, leadership development, technology implementation. For small & local businesses, $50M+ enterprises, and tech professionals starting their own companies.
- [Workshops](https://dereklacrone.com/workshops): Custom workshops, 90 minutes to multi-day, in person or on Zoom
- [Books](https://dereklacrone.com/books): A Simple Guide To Life, Level Up Life, and The Human Current (forthcoming Winter 2026)
- [Shop](https://dereklacrone.com/shop): Numbered merch drops. Store at https://shop.dereklacrone.com
- [Contact](https://dereklacrone.com/contact): Get in touch
- [RSS feed](https://dereklacrone.com/feed.xml): Every published volume of The Outlier Brief
- [LinkedIn](https://www.linkedin.com/in/humanderek): Derek's articles and posts between issues of the Brief

## Published Outlier Briefs

- [Vol. 001 · The groundwork.](https://dereklacrone.com/brief/vol-001-the-groundwork): “If you completely agree with every belief of a single political party, then you are not a clear thinker.” If that statement offends you, then this brief and bl

## Editorial Pillars

- Longevity
- Leadership
- Technology